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Adria DeCorte on Calling In Your Potential Clients

By Brittany Becher | January 21, 2019

← Episode 152: Adria DeCorte on Calling in Your Potential Clients

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Are You Sleeping With the Enemy? As business owne

Are You Sleeping With the Enemy?

As business owners so many of us are in bed with the bros.

We get on the 'Gram talking about the fall of the patriarchy and being anti-racist. But then we use marketing and sales tactics that are exactly the opposite of that.

We hop into bed with them by reading their books, listening to their podcasts, buying their programs and using all their shitty tactics.

It's time to hop out of bed and wake the fuck up.

As long as you give these hard core dude bros your time, your attention and your money, they're winning. And you're playing both sides.

Case in point:
Talking about being a feminist and empowering women, and then using coercive sales tactics that are anything but. Tactics that replicate patriarchal power dynamics.

We need to cut this shit out, because I see it every damn day.

Business owners I respect amplifying the messages and work of toxic, harmful dude bros. Using the same problematic tactics.

Here in 2020, your words aren't good enough. As long as you're sleeping with the enemy, you're part of the problem.

Current Mood: Over the lies about service business

Current Mood: Over the lies about service businesses.

You too?

GOOD.

Because building a service business isn't at all what it's made out to be.

In fact, the blame placed on the business model, it's not about the business model at all.

It's about casting "service businesses" as the villian in order to sell you coaching, courses, masterminds or memberships.

It's about convincing us that the business model is broken or limited so you'll chase the dream.

And here's a truth bomb for you:
Many of the people talking trash about services don't know shit about running a service business. (Props to @imogenroy for that reminder!)

Is that who you really want to listen to?

Why not do what works for you? Or what's proven to work?

If you want to run a simple, sustainable business, services offer a proven way to do just that.

All with nothing fancy needed. Fuck fancy.

Foundations, that'll get you where you want to go.

I'm sharing my five must-have foundations in this week's podcast ep and you can scroll through these images to get the scoop.

Here's to cutting the BS.

I have THE SOLUTION. (Just kidding, and here's why

I have THE SOLUTION. (Just kidding, and here's why that's some BS.)  What’s targeted to us as bosses are designed to show us the “way” to build our businesses. You know, THE SOLUTION to help us get from point A to point B.

And let's be real, most of us worry we're missing something or we're going to fuck up along the way.

Which is why roadmaps, playbooks, strategic plans and even secret formulas are so damn enticing.

It's hard not to be concerned when everyday there are messages telling us that we NEED these insider secrets in order to make it.

Here’s the real secret.

If you’re running a service-business, a lot of this is bullshit. You don’t necessarily need anything fancy in order to be successful.

My BFF from university, Christine is a professional poker player, and in poker there’s this phenomenon called Fancy Play Syndrome. This is where a player opts to play a hand overly creatively, when a straightforward approach would win a lot more chips.

Many of the tools and techniques being sold to us are really and truly the online business equivalent of Fancy Play Syndrome.

When what we really need are foundations for our business and it's never as complicated as we think it needs to be. (Or that we're led to believe.)

This week on the podcast I'm sharing a BS-free approach to building foundations in your business. And best of all, the 5 Es are super duper simple....and they work at every stage of your service business.

You can find the BS-Free Service Business show wherever you listen to podcasts, now including Amazon Music.

I'm so fucking over fancy. Especially in business.

I'm so fucking over fancy. Especially in business.

If you want all the fancy cheese, or handbags, or whatever fancy is to you in your life, I'm here for it.

But what I'm not here for is this idea that for your business to be successful, to "make it" you need to have all this fancy crap in your business.

I'm talking about things like:
⭐️ Over the top branding and photos when clients don't visit your website
⭐️ Complicated AF funnels when you don't sell by email
⭐️ 88 step lead gen systems

So many of these things are lies we're sold as celeb entrepreneurs sell us their latest and greatest.

They create problems for us that we don't actually have by playing on our desire to succeed, on our fear that we're missing something.

If there's one thing I know for sure, it's this...

A service-based business should be simple by design. No fancy shit needed.

No matter what that IG post or email says. You don't need it.

Not now, not ever.

Promise.

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