Skip to content
Small Business Boss
  • Home

Adria DeCorte on Calling In Your Potential Clients

By Brittany Becher | January 21, 2019

Attract your potential clients

← Episode 152: Adria DeCorte on Calling in Your Potential Clients

Search the Site

Free Training Course: A Proven Blueprint to Making More Money in Your Service Business

Follow #smallbusinessboss

footer sbb logo

on Instagram

Expectations. We've all got them. And you know w Expectations. We've all got them. And you know what the worst ones are for me? The ones I set for myself as they're tethered to my identity and how I've been conditioned. Especially when it comes to my work ethic. I've always prided myself on being a hard worker, and my willingness to work my ass off. What a load of BS that has turned out to be. Welcome to hustle culture where your worth is about how hard and how much you work. Where the goalposts are always moving and it's never enough. Do more. Make more. Be more. So much of online business is deeply rooted in these capitalist constructs, and as I'm untethered from the bullshit of 7-figure success, I've realized that there is another way. Where my worth has nothing to do with what I produce or how much I make. This is a work in progress, and it's why I invited @theholistictimecoach to join me this week on the BS-Free Service Business show. We have a discussion on how/why we need to liberate our time, how privilege factors into that, and some specific ways to take back our time. You can listen wherever you listen to podcasts and then let us know what you think. P.S. Becca is hosting a workshop tomorrow - details are in my bio so you can join her! -- ID: Solid blue background with bold yellow text that reads Time is a tool used to oppress us. White text below reads we need to reconstruct our ideas around time and liberate ourselves. White text on a black scribble reads Becca Rich. Small text at the bottom reads smallbusinessboss.
Actual footage of me reading a sales page earlier Actual footage of me reading a sales page earlier this week... No Cinnamon Toast Crunch was involved but there was a major WTF moment as I scanned through the page. It was an entire lesson on how income claim marketing is used to get us to buy. Just a few examples... Are you ready for (money claim) months? Testimonials claiming to double, 10x and even 20xing revenue Promising you'll scale to X per month using their method Making $20k or more a month as a "normal" result And all of this backed up by the creator talking about their own claims of building a multi-six figure business, making 7 figures, and doubling and even 10x-ing their revenue. There were 12 explicit income claims made on a single sales page. And many many more were implied. TWELVE. This is why the hell I'm talking about this. Because this is the status quo of online business where you cannot escape this shit. This is what we're up against. And it's so not okay. We can market and sell our offers by not bullshitting our potential customers like this. We can build a thriving business without relying on our revenue for our cred. And we can stop giving these grifters our time, attention and most of all our money. As a consumer, you have power. It's time to use it. Say no to income claim marketing and see it for what it is. A way to sell you the dream and make the sale at all costs, and the only one winning is the celebrity entrepreneur collecting your payment plan. --- ID: Solid red background with a meme with a picture of a piece of cinnamon toast crunch cereal that reads what the cinnamon toast fuck is this. Bold white text above reads: Me reading a sales page full of income claims.
Everything I need to know about income claims I le Everything I need to know about income claims I learned from a lifetime of buying into diet culture. Because they're the same damn thing. They weaponize our insecurities against us. These claims play on our sense of hope. They convince us that this time will be different. But the odds aren't in our favor. Weight loss is a $26 billion dollar industry* in the US. Yet, diets don't work. Most people regain the weight if they lose it at all. Online business is the same. It's a $10 billion dollar industry in the US*, and it's built on the cornerstone of income claim marketing. And those income claims are about as real as the diet ones. They overpromise by making claims where they can show us how to 10x our income or hit $10k months. They use testimonials that represent the results of a select few. They sell us an image of how much better our lives will be when we make more money. Most of all, they sell us a bullshit dream and leave us duped and in debt. Over the years, I've spent thousands on diets, and I've "invested" thousands into programs, courses, and masterminds... And my results? SAME DAMN THING. Blaming myself when I don't get results. Feeling worse than when I started. When really, it wasn't my fault. And it's not yours either. This diet and magic money-making crap doesn't work for most people. And figuring that out? That's where the real freedom is. Because you're no longer buying into a bullshit idea that's only purpose is to keep you trapped in a cycle of spending and self-loathing. I'm sharing the scoop on all things income claim marketing so you can bust out of this cycle in this week's podcast episode and essay. -- Sources: IBIS World - Weight Loss services in the US - Market Size 2002 - 2026 Towards an Untrepreneurial Economy by Hartman, Spicer and Krabbe. -- ID: A solid purple background with a red squiggle. Bold white text reads: Income Claims Serve Up the Same Bullshit Lies as Diet Claims. In smaller text at the bottom is @smallbusinessboss in white.
Income claim marketing is screwing us all over. Income claim marketing is screwing us all over. You know what I'm talking about...people talking about how much money they make so you trust them to teach you how to make money. Sure, in a culture where we don't really talk about money all this money talk is refreshing. We're drawn into a world that's exciting and different. Where conversations around money aren't just normal, but encouraged. As the taboo around money is broken, we gain a certain sense of freedom and possibility. I’m very much in favor of normalizing conversations around money, especially for women and non-binary people, as well as marginalized folks. But there's a dark side to this. Making money is the primary narrative in the online business world. And it's fucking with us. It means we value people based on how much money they make. (Even though so many times people are flat out lying.) It teaches us that this is the only way for us to market our offers. (When nothing could be further from the truth.) It tells us that we’re not enough as if we’re not making that kind of money we’re failing. (You're not, I promise. Most people aren't making six, let alone seven figures.) This idea that I did it and you can too around money is toxic. Because not everyone can, and so many times the privileges that back that up from whiteness to wealth aren't part of the story. The result? Income claim marketing is leaving us duped and in debt, as we're sold the dream of making more money with zero regard for the rest of the story. I'm digging into all of this in a new essay and episode of the BS-Free Service Business podcast. (Link is in my bio) P.S. I'm not here to shame anyone for talking about money, far from it. It's about motivation and context, and if it's designed to sell me something, I'm out. -- ID: Included in alt text for images.
Follow on Instagram

logos1
logos2
IG
fb
itunes
Attract your potential clients

© 2021 Scoop Studios
Privacy Policy | Terms & Conditions
Disclaimer

Scoop-Studios-Logo-Logo-White