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Adria DeCorte on Calling In Your Potential Clients

By Brittany Becher | January 21, 2019

Attract your potential clients

← Episode 152: Adria DeCorte on Calling in Your Potential Clients

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This is a lesson it took way too long for me to le This is a lesson it took way too long for me to learn, so you’re welcome. Fact is, if you want to sell more strategy, you need to stop hiding it in the tactics. You need to call that shit out so people KNOW you’re doing it. You need to be able to articulate the time and money people waste when they don’t do strategy. You need to have a clearly defined process to make what you’re selling tangible. Then, you need to show up as an expert on that topic week in, week out. And then keep showing up. That’s how you sell strategy. In this week’s episode of the BS-Free Service Business show I’m sharing seven mistakes people make when selling strategy. All lessons I’ve had to learn along the way! ------ ID : White background with a small circular picture of a brunette woman smiling. Below black text reads: Maggie Patterson, @smallbusinessboss. Black text reads: Want to sell strategy? You need to step up and own the strategic work you're doing. You need to get known as an expert for that work. You can't expect your clients to know, and you can't expect anyone to pay you for strategy unless you're showing the hell up.
Growing a team is seen as a one-way ticket to scal Growing a team is seen as a one-way ticket to scaling your business and making more money in the online world. But it’s some of the most oversimplified, toxic advice out there. Don’t get me wrong. I have a team. I rely on them every single day. I completely believe that many business owners NEED help in their business and should grow a team. That said, the way hiring is hyped up in online business makes me want to punch something. Because there’s no surefire formula for hiring that will result in more revenue. There’s always risk involved when you hire. And you need to be ready to lead, mentor, and work in a different way. For years I’ve watched way too many business owners chasing bigger and bigger revenue numbers by hiring. Burning through their profits. Underpaying their team. Creating toxic work environments. I’m not here for it. Especially when so many people grossly underpay their teams and have completely unrealistic expectations. No one should need to be obsessed with your clients or be part of your family. (Culty vibes, am I right?) All of that to say, the promise of hiring as a way to grow your business is not as it seems. And hiring practices? They're downright shady. Want to learn more? Check out this week’s episode of Duped on the Hype About Hiring. I share my fixation on cataloging online business job ads and why they’re the best way to figure out what a business owner is all about. Duped is available wherever you listen to podcasts or read the post over on our website. ----- ID : White background with a small circular picture of a brunette woman smiling. Below black text reads: Maggie Patterson, @smallbusinessboss. Black text reads: Online business does a hell of a job hyping up hiring. Want to scale? HIRE! Want to make more money? HIRE! It's never that ever that simple. Especially when so much of the way hiring is done by celeb entrepreneurs is rooted in exploitation and unrealistic expectations.
Cults, scammers and MLMs are having a cultural mom Cults, scammers and MLMs are having a cultural moment, I mean who doesn’t love a good docuseries or podcast? There’s so much about the online business world we can learn from these adjacent “industries” especially as there's so much cross-over. 👻 CULTS: It’s a way to learn about undue influence and coercive control. 🤑 SCAMS: Learn about the power of persuasion and how greed makes us do shady shit. 👯‍♀️ MLMs: How the promise of financial freedom with part-time work lures people in. In the online business world, it’s the same BS as cults, scams and MLMs, but it’s dressed up as “entrepreneurship”. And before you automatically default to “this could never happen to me” just know it can happen to anyone….literally any one of us. I hear the stories ALL the time. I’ve got my own stories of being chewed up and spit out by the online business celebrity entrepreneur industrial complex. Truth? Most of these people are really freakin’ good at their grifting. They’re studying the same manipulative marketing and sleazy sales playbook as cult leaders, MLMers and scammers. And it’s not always easy to tell from the outside what’s really happening. That’s why I focus on consumer education first and foremost. Knowing what to look for helps each of us become smarter consumers that see these tactics for what they are. Period. This week on Duped: The Dark Side of Online Business, @drmichellemazur and I are talking about how you CAN have a successful business without being a celebrity entrepreneur. Plus, we share what we really think about those fancy brand photoshoots and chasing clout on social media. ------ ID: White background with black text at the top that reads: WHY ONLINE BUSINESS BULLSHIT SEEMS SO FAMILIAR. Below there are three overlapping circles, and a circle in the middle. One circle is purple and says cults in bold white text. The next circle is blue and reads scams in bold white text, and then a red circle with the word MLMs in bold white text. In the very middle is a bright yellow circle with the words online business in black text. At the bottom black text reads: @smallbusinessboss.
Don’t believe the hype. That’s the motto every Don’t believe the hype. That’s the motto every service business owner should live by. The trends will come and go, but what works best for you AND your clients never goes out of style. No matter what’s hot or trendy right now. No matter what the celeb entrepreneurs tell you. No matter what your business BFF is doing. Your services need to work for you. And they need to deliver what your clients want in the way they want. It’s literally that simple. That’s why I’m talking about VIP days and retainers in this week’s episode of the BS-Free Service Business show. I get asked about both of these options a lot, and the truth is they both have major benefits and massive drawbacks. As always, I’m focused on cutting through the hype so you can make the right choice for yourself. ----- ID : White background with a small circular picture of a brunette woman smiling. Below black text reads: Maggie Patterson, @smallbusinessboss. Black text reads: The best delivery model for your services is what works best for you AND your clients. There's no one right way to do it. And when you try to jam yourself and your services into the latest trend, you may find it doesn't live up to the hype.
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