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Adria DeCorte on Calling In Your Potential Clients

By Brittany Becher | January 21, 2019

Attract your potential clients

← Episode 152: Adria DeCorte on Calling in Your Potential Clients

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LOOK BEYOND THE BRAND Anyone can say they're doin LOOK BEYOND THE BRAND Anyone can say they're doing business ethically. (And I mean absolutely anyone 😡) And while I love the shift I'm seeing in online business world to doing business in a way that's focused on doing no harm, a lot of it is a performance. It's a branding exercise to virtue signal that you can trust their business. It's not backed up by action... Strategies and tactics that are rooted in manipulation and fear are the foundation of their marketing and sales. Same 💩, different pile with the label "ethical" on it. That's exactly what @drmichellemazur and are diving into in episode two of Duped. In this episode, we talk about the hot mess of the "ethical" businesses in this space and what to watch for so you can decide if it's real or simply hype. You can check out Duped (and be sure to subscribe!) at the link in my bio.
There are so many ways we're being duped, but one There are so many ways we're being duped, but one of the biggest ones is in the form of the bait and switch. A bait and switch is a morally suspect sales tactic lures in potential customers. And it happens every single day in the online business world to screw people over. Just a few examples we talk about in episode on of Duped include: 🔥The case of the missing program or course leader. They're all over the sales page but once you buy....they're never seen again. 🔥Big promises that never materialize. From how to make millions to building your dream business, you buy chasing the dream and then it never happens. 🔥The scam of invented authority From made up credentials to lying about revenue to business coaches who've never built a business...the scam is very real. In this episode, we dive into why and how this happens, and what to watch for so you're not sucked in by the bait and switch. You can find Duped at the link in my bio, and on Apple Podcasts. Like the show? Rate and review it to help us reach more people. Now over to you? What’s the bait and switch you wish would go away?
My Brand New Podcast is Here! If you've ever bee My Brand New Podcast is Here! If you've ever been duped by a celebrity entrepreneur, you're not alone. I mean, I know I sure have. MORE THAN ONCE. So many times I talk to people, and they feel like shit about the fact they fell for it. You know why? People don't talk about it. As I've been saying for years, as an industry, online business is built on a conspiracy of silence. (All thanks to non-disparagement clauses and gnarly power dynamics.) So we think it's our fault when it's not. Not even close. The system is set up to screw us. This is where the new limited series podcast that I'm co-hosting with @drmichellemazur comes in. 🔥 Duped is an exploration of the problems in this industry AND the solutions. We go beyond bitching and complaining about it and into the reasons why and how it's happening, and we talk about solutions. Duped is available on Apple Podcasts and Google Podcasts, with more places coming soon. Our first two episodes are live where we talk about the Bait & Switch of online business, and the problem with so-called "ethical" businesses. ➡️ And here's my ask: If you're O-V-E-R the status quo of online business and being DUPED, listen to the show. If you like it, review it as it will help us reach more people. Most of all, share it. The more people that get wise to this crap, the better. It's toxic and harmful, and we need to talk about it. That's how we start to change things, and more and more of us stop giving these people our time, attention and most of all our money.
Another day....another celebrity entrepreneur doin Another day....another celebrity entrepreneur doing shady shit. It's endless. It's relentless. And the way I see it, we've got choices. We decide this is just the way it is. Or we take back our agency and shake up the status quo. That starts with... Not putting people on pedestals. We need to stop idolizing people. We need to examine the power dynamics at play that make us think these people are our friends, or that they care about us at all. We need to stop relying on charisma, branding, or revenue claims as an indicator of "success". We need to slow down and think critically. Because as I told @stephaniehayes.biz yesterday in an interview, the best and brightest in this industry, They aren't fancy or flashy. They're doing the work of running their business and building their actual skills. Not just marketing and selling THE DREAM of online business or their "solution". Facts? We can't rely on a surface level look at things to decide if we should trust someone or not. We need to look at consistent actions over time. We need to focus on trusting ourselves. We need to stop thinking everything is flippin'. mindset issue and ignoring our little voice that knows what's really going on. Do I wish celebrity entrepreneurs would do better? Abso-freakin-lutely. But they've got too much invested, and that change isn't going to happen without us, as consumers, getting wise to their games. We need to cut them off. Stop spending our time, attention, and money. When the money dries up, they'll be forced to change. To do the actual work of running the types of inclusive, ethical businesses they claim to run today. (And yes, shade fully intended.) 🔥 RESOURCES Essay + Podcast: I talk about many of those games in an epic essay from last Fall called The Dark Side of Online Business - the link is in my bio for you to read or listen. New Podcast: @drmichellemazur and I are getting into all of it in our new podcast, DUPED: The Dark Side of Online Business, which will be released into the world any day now. Free Training: Breaking-Free of the Status Quo of Online Business" is also linked in my bio.
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