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Adria DeCorte on Calling In Your Potential Clients

By Brittany Becher | January 21, 2019

← Episode 152: Adria DeCorte on Calling in Your Potential Clients

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Here’s how to sell more strategy…. It starts

Here’s how to sell more strategy….

It starts with understanding that it’s not simply about having a strategy offer.

Anyone can create a strategy offer, but the real magic is how you position and promote that offer.

📍POSITIONING

You need to solve a real problem and show up as the expert you are so people want to work with you. You can’t sell strategy if you’re what @drmichellemazur calls an “overlooked expert”.

📣 PROMOTION
To buy the thing, people need to know about you. You can’t post a couple of times and then decide it didn’t work. You need consistent eyeballs on your offer.

You can learn more on selling strategy in my latest podcast (and blog post) - Sell the Strategy: Updates Based on What I Learned from Seven Clients.

NLP scares the daylights out of me. And it should

NLP scares the daylights out of me. And it should scare you too.

Here’s Why:

NLP or neuro linguistic programming is a way of changing thoughts or behaviors that’s pretty common in self-help, and online business circles.

It’s commonly taught in coaching certifications and it’s leaned on as part of sales psychology.

NLP is a mind control technique that cult expert Dr. Steven Hassan has identified as being used by cult leaders.

The idea that anyone can take a course and is then qualified to use mind control techniques to help people improve their business is terrifying to me.

(Especially when I keep getting an ad to become “certified in NLP for $7” in my IG feed.)

While these tactics may be common, they shouldn’t be ones that we permit to be used on us in the name of improving our mindset or used to weaponize it against us so we buy.

That type of work should be done under the supervision of a trained, accredited mental health professional who’s bound by a duty of care and a code of professional ethics.

Not some random coach who got certified in a weekend who’s trying to sell you into their high ticket group program.

P.S. More to come on NLP, and if you want to learn more check out my essay/podcast episode “Six Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow”.

IT’S NOT A MINDSET ISSUE… When you won’t pa

IT’S NOT A MINDSET ISSUE…

When you won’t pay some totally jacked up price.

When you say no to an “opportunity” because of the price.

And when your client decides not to work with you because of the price.

Budgets are real. And so is something called Time to Value.

We quickly calculate not just if we can afford it, but how fast we will get value from it.

That’s the real thing you need to keep in mind with your pricing.

Because if your offer’s time to value is literal years because you’re following jacked-up pricing advice from celebrity entrepreneurs, you’re going to be riding the struggle bus. 🚌

Check this week’s podcast/blog post on Selling Strategy for more on Time to Value and other key factors that impact your ability to sell your offers.
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ID: In the first two comments

Help! What’s actually scammy? How do I know? 🚩🚨🚩🚨

Excellent Question! Watch for these four things:

🤑 Invented Authority
How is this person qualified to teach you? Why should you trust them? Are these testimonials believable? Do they rely on income claim marketing?

📚 Weaponized Stories and Sales Tactics
Do they use I did it and you can do messaging? Do they push you to invest by selling you THE DREAM? Are they dishing up dramatic and traumatic stories? Do they use false scarcity?

🤫 Insider Secrets
Do they make bold promises that they have the secret? Is access to the program leader limited? Are they put on a pedestal? Do they sell the prestige of the experience or pull on your sense of belonging?

🧠 Mindset Manipulation
Are they toxically positive? Can you challenge the leader? Do they use NLP or other mind control tactics?

This is NOT an exhaustive list, and it’s no wonder that it’s hard to spot as there are so many ways it shows up.

I explain each of these four pillars of online business in my essay/podcast the Dark Side of Online Business.

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