income claim marketing

The Big Problem with Income Claim Marketing By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents What is Income Claim Marketing? The Lure of Income Claim Marketing How Income Claim Marketing Screws Us Over Spoiler: The Online Business Game is…

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Frequently asked questions

When it comes to running a service business there are so many different elements of what we do. And that means that while I publish a new episode nearly every week of the year, there are so many questions that I don’t get to answer. Over the last year, I’ve had a lot of fun…

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paying your team

This is an updated version of a post originally published on July 23, 2020.  I often get asked how much people should be paying their team. And while that answer varies by the role, my answer is always that you should be paying your team in a way that’s ethical and fair. Especially if you…

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2021 celebrity entrepreneur

How to Spot a Celebrity Entrepreneur (2021 Edition) By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents The Cult(ure) of Celebrity Entrepreneurship How to Spot a Celebrity Entrepreneur The Celebrity Entrepreneur Archetypes: Updated for 2021 The BFF Next Door The Woo…

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capacity planning

We’ve all been there. Things are going great, but then we realize that we’ve bitten off more work than we can chew. We’re slammed. Overwhelmed and ready to light a match and burn down our business. The good news is that there’s help for this, and it starts with capacity planning, where you get a…

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inclusive copywriting

Things are changing. But has your marketing?  And what about your copy? As a writer, I’m always learning and evolving, especially when it comes to my word choice. That’s exactly why in this episode, Nailah King joins me to talk about inclusive copywriting including what it is, and how to get started on being more…

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service business model

Small, Simple & Sustainable: The Profitable Service Business By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents We Need to Stop Talking About Scale Growth Isn’t Always Linear 2013 & 2014: Entering the Online Business World 2015: Big Growth 2016…

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