Maggie Patterson
7 Mistakes to Watch For When Selling Strategy
Strategy. You know you need to be selling it, but maybe your offer isn’t right, you’re having a hard time selling it or you literally don’t know where to start. In this episode, we’re digging into seven mistakes to watch for when selling strategy with a lot of actionable takeaways for you. Before we get…
How to Write Better Proposals in 2022
My name is Maggie, and if there’s a hill I’m likely going to die on it’s that your creative or consulting business needs a proposal. That’s why in this episode we’re going to talk about how to write better proposals in 2022 including what to include, what you may be missing, and the latest research…
VIP Days and Retainers: What’s Right For You?
When you run a service business, you’ve got countless options for how you package and deliver your services. This can be overwhelming, especially when hot new trends are popping up that can make you feel like you’re missing something. In this episode, we’re digging into two popular delivery models and asking the question, what’s right…
Firing a Client: How to Handle It Like a Pro
Firing a client is something nobody really wants to talk about, but when running a service-based business it’s a reality that comes with the territory. Sometimes you reach a point when you need to part ways with a client that’s no longer a good fit — and that’s okay. The truth is that firing a…
The Top 10 Awkward Client Moments (and How to Avoid Them)
We’ve all had those moments. The moments where things just got super awkward with a client, and you’re ready to crawl into a hole. While you can’t avoid them completely, there are some things you can do to make awkward client moments happen way less often. In this episode, we’re digging into the top 10…
Awkward Client Situations: What To Do When Things Get Sticky
No matter how good you are at what you do, or how long you’ve been doing it, awkward client situations happen. I’m talking about things like your client ghosts you, the payment is late, or any other situation where you’re sweaty, stressed out, or full of swears. In this episode, I’m talking about those awkward…
Want to Find a Mastermind Group? Here’s What You Should Know.
Running a service business can be a challenge, which is why so many of us need support. One of the best ways to do that as a business owner is to find a mastermind group. I won’t get into the detailed history of masterminds here, but the concept is nearly 100 years old. In 1925,…
Putting Sell the Strategy Into Action
Strategy may be one of those words that makes you want to roll your eyes. After all, there’s a hell of a lot of things that just have the word strategic slapped on them so they can charge more money. But here’s the thing. When you sell strategy, real strategy, people will pay for it….
How to Use Cold Outreach to Get More Clients
When it comes to finding clients, you might be willing to do a lot of things that push you outside of your comfort zone. But for many service business owners, there’s at least one business growth tactic that seems much scarier than others. For me, that was cold outreach — until I tried it. Until…
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