Maggie Patterson, Author at Small Business Boss

When it comes to entrepreneurship one of the most common images we see have to do with hustling harder and harder to make things happen. And sure, hustle will work, until it really doesn’t. In this episode, guest Becca Rich joins us to talk about how we can create time freedom, and how we can…

The Big Problem with Income Claim Marketing By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents What is Income Claim Marketing? The Lure of Income Claim Marketing How Income Claim Marketing Screws Us Over Spoiler: The Online Business Game is…

When it comes to running a service business there are so many different elements of what we do. And that means that while I publish a new episode nearly every week of the year, there are so many questions that I don’t get to answer. Over the last year, I’ve had a lot of fun…

Trigger Warning: Before we dive into this episode, I wanted to give you a heads up that this episode includes discussion of sexual abuse and other sensitive subject matter. Please listen with care, or skip it if it’s not safe for you to listen. As business owners, we’re taught that for us to market ourselves…

This is an updated version of a post originally published on July 23, 2020. I often get asked how much people should be paying their team. And while that answer varies by the role, my answer is always that you should be paying your team in a way that’s ethical and fair. Especially if you…

How to Spot a Celebrity Entrepreneur (2021 Edition) By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents The Cult(ure) of Celebrity Entrepreneurship How to Spot a Celebrity Entrepreneur The Celebrity Entrepreneur Archetypes: Updated for 2021 The BFF Next Door The Woo…

We’ve all been there. Things are going great, but then we realize that we’ve bitten off more work than we can chew. We’re slammed. Overwhelmed and ready to light a match and burn down our business. The good news is that there’s help for this, and it starts with capacity planning, where you get a…

Things are changing. But has your marketing? And what about your copy? As a writer, I’m always learning and evolving, especially when it comes to my word choice. That’s exactly why in this episode, Nailah King joins me to talk about inclusive copywriting including what it is, and how to get started on being more…

Small, Simple & Sustainable: The Profitable Service Business By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents We Need to Stop Talking About Scale Growth Isn’t Always Linear 2013 & 2014: Entering the Online Business World 2015: Big Growth 2016…