Taking a Responsible & Respectful Approach to Storytelling By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents Where Storytelling Goes Wrong Tell Me If You’ve Heard This One Before Triggering Stories Curated Vulnerability Picking and Poking at Pain Points Hero’s…

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selling your services

How do you really feel about selling? Are you resistant? Unsure? Terrified? Or simply convinced you could do better? No matter how you feel about sales, there’s no getting around the need to sell. Which is why in this episode we’re breaking down how to sell your services without being sleazy, and digging into everything…

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marketing basics

The discussion of bro marketing is getting louder, but as we all know, talk is cheap. I’m more interested in how we get this approach to marketing out of our businesses, because if you work online, you’ve very likely have bro marketing baked into what you’re doing. In this episode, I’m talking about how to…

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The Antidote to Fear-Based Marketing-Introducing TrustDNA

The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA™ By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents Fear-Based Marketing & Sales Why Trust? Introducing TrustDNA™ TrustDNA™ is the Future Listen Now To This Essay On The BS-Free Service Business…

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investing in your business

The 2021 Online Business Investment Survey What You Need to Know Before You Buy Anything By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents The Invest at All Costs Message  Buyers vs. Sellers: Who’s Winning? Overview of Survey Participants Do…

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