Posts by Maggie Patterson
Unpacking the Service Business Model: Coaching vs. Done For You
When I think back to some of the worst advice I’ve received over the years, it came from people who didn’t understand how to run a creative, done-for-you service business. When we get our guidance from people who don’t get the nuances between different types of service businesses, we can find ourselves wasting time and…
Read MoreDesign Your Services: What’s the Right Offer for You & Your Clients?
If you’ve been in the online business world for more than six months, you’ve likely watched trends come and go about what type of service you should offer. From VIP days to projects to flat-rate pricing, there are countless options that tend to fall in and out of favor. In this episode, we’re exploring how…
Read MoreTaking a Responsible & Respectful Approach to Storytelling
Taking a Responsible & Respectful Approach to Storytelling By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents Where Storytelling Goes Wrong Tell Me If You’ve Heard This One Before Triggering Stories Curated Vulnerability Picking and Poking at Pain Points Hero’s…
Read MoreCreating a Client Experience Based on Trust (Things Your Clients Wish You Really Knew)
When it comes to running a business we talk so much about marketing and sales, but what happens once someone becomes a client? After all, that’s where most of us spend the majority of our time, and more importantly, that’s what we get paid for. In this episode we’re looking at how to create a…
Read MoreA Fresh Take on Selling Your Services Without Being Sleazy
How do you really feel about selling? Are you resistant? Unsure? Terrified? Or simply convinced you could do better? No matter how you feel about sales, there’s no getting around the need to sell. Which is why in this episode we’re breaking down how to sell your services without being sleazy, and digging into everything…
Read MoreHow to De-Bro Your Marketing: Going Back to Basics
The discussion of bro marketing is getting louder, but as we all know, talk is cheap. I’m more interested in how we get this approach to marketing out of our businesses, because if you work online, you’ve very likely have bro marketing baked into what you’re doing. In this episode, I’m talking about how to…
Read MoreThe Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA
The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA™ By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents Fear-Based Marketing & Sales Why Trust? Introducing TrustDNA™ TrustDNA™ is the Future Listen Now To This Essay On The BS-Free Service Business…
Read MoreThe 2021 Online Business Investment Survey
The 2021 Online Business Investment Survey What You Need to Know Before You Buy Anything By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents The Invest at All Costs Message Buyers vs. Sellers: Who’s Winning? Overview of Survey Participants Do…
Read MoreWhat You Need to Know About Coach Abuse with Nicole Lewis-Keeber
Content Warning: This podcast and blog post includes discussion of abusive relationships. Have you ever worked with a coach and felt like something just wasn’t right? Or left your one-on-one session feeling worse than you did at the start of the call? When you work with a coach, it’s a relationship, which means it’s also…
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