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capacity planning

The Basics of Capacity Planning

We’ve all been there. Things are going great, but then we realize that we’ve bitten off more work than we can chew. We’re slammed. Overwhelmed…

inclusive copywriting

Inclusive Copywriting with Nailah Z. King

Things are changing. But has your marketing?  And what about your copy? As a writer, I’m always learning and evolving, especially when it comes to…

service business model

Small, Simple & Sustainable: The Profitable Service Business

Small, Simple & Sustainable: The Profitable Service Business By Maggie Patterson All opinions in this post are my opinions and mine alone. Table of Contents…

service business model

Unpacking the Service Business Model: Coaching vs. Done For You

When I think back to some of the worst advice I’ve received over the years, it came from people who didn’t understand how to run…

client offers

Design Your Services: What’s the Right Offer for You & Your Clients?

If you’ve been in the online business world for more than six months, you’ve likely watched trends come and go about what type of service…

Taking a Responsible & Respectful Approach to Storytelling

Taking a Responsible & Respectful Approach to Storytelling By Maggie Patterson All opinions in this post are my opinions and mine alone. Table of Contents…

client experience

Creating a Client Experience Based on Trust (Things Your Clients Wish You Really Knew)

When it comes to running a business we talk so much about marketing and sales, but what happens once someone becomes a client? After all,…

selling your services

A Fresh Take on Selling Your Services Without Being Sleazy

How do you really feel about selling? Are you resistant? Unsure? Terrified? Or simply convinced you could do better? No matter how you feel about…

marketing basics

How to De-Bro Your Marketing: Going Back to Basics

The discussion of bro marketing is getting louder, but as we all know, talk is cheap. I’m more interested in how we get this approach…