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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.

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Creating a Client Experience Based on Trust (Things Your Clients Wish You Really Knew)

When it comes to running a business we talk so much about marketing and sales, but what happens once someone becomes a client? After all,…

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A Fresh Take on Selling Your Services Without Being Sleazy

How do you really feel about selling? Are you resistant? Unsure? Terrified? Or simply convinced you could do better? No matter how you feel about…

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How to De-Bro Your Marketing: Going Back to Basics

The discussion of bro marketing is getting louder, but as we all know, talk is cheap. I’m more interested in how we get this approach…

The Antidote to Fear-Based Marketing-Introducing TrustDNA

The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA

Too many businesses capitalize on our fears and use high-pressure tactics to get us to buy. Here’s the antidote to fear-based marketing and sales, which is building a business that puts trust first.

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The 2021 Online Business Investment Survey

As business owners, making sales is necessary to surviving, and ideally thriving. Here are the results of a survey about investing in your business, including how really people feel about the money they’ve spent.

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What You Need to Know About Coach Abuse with Nicole Lewis-Keeber

Content Warning: This podcast and blog post includes discussion of abusive relationships.  Have you ever worked with a coach and felt like something just wasn’t…

service business

It’s Time to Elevate the Service Business

If you’re a service provider who has ever felt disrespected by how people talk about service businesses, or you’ve wondered if you should just throw…

service business myths

7 Toxic Myths About Service Businesses That Need to Go

I’ve spent my entire 20+ year career in service businesses, so when people roll up on the internet and tell me all the things wrong…

online businesses and MLMs

Are Online Businesses The New MLMs?

The online biz world tends to judge certain business models. Here’s what you need to know about the crossover between online businesses and MLMs, and there’s probably much more than you realize.