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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.

pricing strategy

Rethinking Your Pricing Heading Into 2021

In this episode, we’re talking about how to rethink your pricing heading into 2021, including how to raise your prices and all the factors that…

business marketing

Taking a New Approach to Marketing and Sales for Your Online Business

When it comes to marketing and sales, there are so many different strategies and tactics you can use. It’s overwhelming, and frankly, many of them…

Rachel Hollis Book Report

Book Report: Didn’t See That Coming by Rachel Hollis

Curated vulnerability and influencer culture is real. In this essay I dig into a book report on Rachel Hollis’ latest with numerous takeaways about who we trust.

sales mistakes

Nine Things Service Providers are Getting Wrong About Sales (And How to Fix Them)

When it comes to selling your services, it can be challenging to know if you’re getting it right, or if you’re inadvertently sabotaging yourself somehow.…

Agency success

The 5 Cs of Agency Success

If you’re running an agency, or thinking about running one, there are certain things you definitely need to make your life easier, and to succeed…

Behind the scenes

2020 Behind-the-Scenes at Scoop Studios

What a wild ride this year has been, so today I’m taking you behind the scenes of my agency to share what’s been going on,…

Build an agency

My Agency Journey

When I first started my career right out of college, the agency model had a reputation for chewing people up and spitting them out. Yet,…

Agency business model

Now’s the Time for the Next Generation of Agencies

When you hear the word agency, does it make you think it’s not the kind of business you want to run? I know that was…

the dark side of online business

The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change

As the online business world grows so do its unethical practices. Here’s what you need to know about the dark side of the online business industry. This essay dives into the dark side of online business including mindset manipulation, insider secrets, weaponized sales and storytelling and invented authority.