Trust and Business

building a trusted business

Building a Trusted Business: 7 Specific Ideas to Implement in 2022

Trust is a key component of your ability to market, sell and serve your clients on an ongoing basis. But building trust is harder than it may seem, especially as the status quo of online business teaches tactics and tricks that break trust and lead us down a treacherous path. In this episode, I’m sharing…

Read More...
trust in business

Building and Breaking Trust: Three Common Tactics to Watch For

In marketing we talk about the know, like, trust factor, but there’s an ongoing lack of understanding of what it really means to trust a business. What we often view as trust is really a superficial relationship that’s been built with us based on a set of twisted tactics. In this episode, we’re digging into…

Read More...
Focusing on Values with Danait Berhe

Focusing on Values with Danait Berhe

When you think about your values, it’s easy for us to think about what matters on a personal level. But what about your business values? And how do we ensure they’re not just something we write down and forget about? In this episode, guest Danait Berhe shares how to put our business values into action. …

Read More...
pricing principles

Trust First Pricing Principles

Pricing your services can be a tricky balance of not overvaluing or undervaluing what you do. Here are some pricing principles to help you get started including a few that may surprise you.

Read More...
inclusive copywriting

Inclusive Copywriting with Nailah Z. King

Things are changing. But has your marketing?  And what about your copy? As a writer, I’m always learning and evolving, especially when it comes to my word choice. That’s exactly why in this episode, Nailah King joins me to talk about inclusive copywriting including what it is, and how to get started on being more…

Read More...

Taking a Responsible & Respectful Approach to Storytelling

People want to hear your stories, but in a respectful, responsible way. Here are some ideas on how to best approach storytelling for business.

Read More...
client experience

Creating a Client Experience Based on Trust (Things Your Clients Wish You Really Knew)

When it comes to running a business we talk so much about marketing and sales, but what happens once someone becomes a client? After all, that’s where most of us spend the majority of our time, and more importantly, that’s what we get paid for. In this episode we’re looking at how to create a…

Read More...
selling your services

A Fresh Take on Selling Your Services Without Being Sleazy

How do you really feel about selling? Are you resistant? Unsure? Terrified? Or simply convinced you could do better? No matter how you feel about sales, there’s no getting around the need to sell. Which is why in this episode we’re breaking down how to sell your services without being sleazy, and digging into everything…

Read More...
marketing basics

How to De-Bro Your Marketing: Going Back to Basics

The discussion of bro marketing is getting louder, but as we all know, talk is cheap. I’m more interested in how we get this approach to marketing out of our businesses, because if you work online, you’ve very likely have bro marketing baked into what you’re doing. In this episode, I’m talking about how to…

Read More...

SUBSCRIBE TO THE PODCAST