Trust and Business
Inclusive Copywriting with Nailah Z. King
Things are changing. But has your marketing? And what about your copy? As a writer, I’m always learning and evolving, especially when it comes to my word choice. That’s exactly why in this episode, Nailah King joins me to talk about inclusive copywriting including what it is, and how to get started on being more…
Taking a Responsible & Respectful Approach to Storytelling
People want to hear your stories, but in a respectful, responsible way. Here are some ideas on how to best approach storytelling for business.
Creating a Client Experience Based on Trust (Things Your Clients Wish You Really Knew)
When it comes to running a business we talk so much about marketing and sales, but what happens once someone becomes a client? After all, that’s where most of us spend the majority of our time, and more importantly, that’s what we get paid for. In this episode we’re looking at how to create a…
A Fresh Take on Selling Your Services Without Being Sleazy
How do you really feel about selling? Are you resistant? Unsure? Terrified? Or simply convinced you could do better? No matter how you feel about sales, there’s no getting around the need to sell. Which is why in this episode we’re breaking down how to sell your services without being sleazy, and digging into everything…
How to De-Bro Your Marketing: Going Back to Basics
The discussion of bro marketing is getting louder, but as we all know, talk is cheap. I’m more interested in how we get this approach to marketing out of our businesses, because if you work online, you’ve very likely have bro marketing baked into what you’re doing. In this episode, I’m talking about how to…
The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA
Too many businesses capitalize on our fears and use high-pressure tactics to get us to buy. Here’s the antidote to fear-based marketing and sales, which is building a business that puts trust first.
What You Need to Know About Coach Abuse with Nicole Lewis-Keeber
Content Warning: This podcast and blog post includes discussion of abusive relationships. Have you ever worked with a coach and felt like something just wasn’t right? Or left your one-on-one session feeling worse than you did at the start of the call? When you work with a coach, it’s a relationship, which means it’s also…
Own It, Don’t Erase It
Knowing a business’ backstory helps you make informed decisions. Here’s my take on what running an ethical business really means, and sharing my backstory.
Episode 159: Your Three Word Rebellion with Michelle Mazur
If you think that your message as a service business owner doesn’t matter — think again. It matters more than you may realize! In this episode, guest Michelle Mazur shares why every boss needs a clear message and how to find your Three Word Rebellion. This time last year when Michelle shared with me her…
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