Tired of the Online Business Bullshit?

By bullshit, I mean the scammy status quo where celebrity entrepreneurs teach us to consume and exploit our way to so-called "freedom" but that really we're just replicating larger systems of oppression?

This collection of essays (and podcast episodes) dives into the online business status quo with actionable ideas designed to cut the BS.

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Yellow Scribble 1

The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change

As the online business world grows so do its unethical practices. Here’s what you need to know about the dark side of the online business industry. This essay dives into the dark side of online business including mindset manipulation, insider secrets, weaponized sales and storytelling and invented authority.

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Money Making

Schemes & Dreams
Blue Mark
scaling and sustainability

The Cult of Scale

The Cult Of Scale (and Why Sustainability is More Important) By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents What Is Scale? The Cult of Scale in Online Business When Scaling is Harmful, Not Helpful The Case For Sustainability Micro…

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recession

Getting Real About a Recession

Getting Real about a By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents What’s a Recession? What Should I Really Expect? What Should I Plan for in My Business? Can You Really Recession-Proof Your Business? What CAN You Do Right…

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trading time for dollars

The Truth About Trading Time for Dollars

The About Trading Time for Dollars By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents Why Trading Time for Dollars is Villianized Trading Time for Dollars is Capitalism Pricing: You Need a Base Hourly Rate We’re All Trading Time for…

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As a business owner there are so many different approaches to handling money. Here’s what you need to know about creating your own money goals.

Ditching Arbitrary Money Goals: Setting New Metrics for Personal Success

Ditching Arbitrary Money Goals: Setting New Metrics for Personal Success By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full disclaimer here. Table of Contents The Myth of the Income Ceiling Why $100k is a Terrible Success Metric The Dirty Secret of Online Business: What People…

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business models

What You Need to Know About Done-For-You vs. Coaching-Based Business Models

Is moving from offering services to coaching profitable? Here’s what you need to know about done-for-you versus coaching-based business models, including an epic breakdown of numbers from my two businesses.

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income claim marketing

The Big Problem with Income Claim Marketing

Anyone can say their business makes 7 or eight figures, but how do you know for sure? Here’s what you need to know about income claim marketing including why it’s all about making the sale, and why we need to rethink our goals.

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investing in your business

The 2021 Online Business Investment Survey

As business owners, making sales is necessary to surviving, and ideally thriving. Here are the results of a survey about investing in your business, including how really people feel about the money they’ve spent.

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MLMs, Cults, and Celebrity

Entrepreneurs
Red Mark
2021 celebrity entrepreneur

How to Spot a Celebrity Entrepreneur (2021 Edition)

We’ve all been sucked in by great marketing and bought something we didn’t need. Here’s what you need to know about the 2021 celebrity entrepreneur – what to watch for an how to spot one in the wild.

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online businesses and MLMs

Are Online Businesses The New MLMs?

The online biz world tends to judge certain business models. Here’s what you need to know about the crossover between online businesses and MLMs, and there’s probably much more than you realize.

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Six Lessons About Online Business From Seduced and the Vow

Six Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow

Online business and cults have a few things in common. Here are six lessons from cults that are applicable to the problems with online business.

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Rachel Hollis Book Report

Book Report: Didn’t See That Coming by Rachel Hollis

Curated vulnerability and influencer culture is real. In this essay I dig into a book report on Rachel Hollis’ latest with numerous takeaways about who we trust.

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Trust-Driven

Sales and Marketing
Purple Mark
creatives coaches and consultants

Creatives, Coaches and Consultants: Not All Service Businesses Are the Same

2022 is here, and a new year brings with it an opportunity for each of us to look at how we run our businesses and do things a little differently. In this episode, I’m digging into what I’ll be increasingly focusing on in the year to come, and calling on you to do the same.

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A new year brings with it an opportunity to reset. Here are some concrete ideas for 2022to help you kick off the year of the BS-Free business.

2022: The Year of the BS-Free Business

2022 is here, and a new year brings with it an opportunity for each of us to look at how we run our businesses and do things a little differently. In this episode, I’m digging into what I’ll be increasingly focusing on in the year to come, and calling on you to do the same.

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pricing principles

Trust First Pricing Principles

Pricing your services can be a tricky balance of not overvaluing or undervaluing what you do. Here are some pricing principles to help you get started including a few that may surprise you.

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Taking a Responsible & Respectful Approach to Storytelling

People want to hear your stories, but in a respectful, responsible way. Here are some ideas on how to best approach storytelling for business.

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The Antidote to Fear-Based Marketing-Introducing TrustDNA

The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA

Too many businesses capitalize on our fears and use high-pressure tactics to get us to buy. Here’s the antidote to fear-based marketing and sales, which is building a business that puts trust first.

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ethical business

Own It, Don’t Erase It

Knowing a business’ backstory helps you make informed decisions. Here’s my take on what running an ethical business really means, and sharing my backstory.

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