Truth?

What’s out there for service providers who want to grow a business is a lot of cookie-cutter bullshit. It all sounds the same and offers up the same solutions, with zero nuance or understanding of your unique situation.

This basic business guidance does little to move you and your business ahead.

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Having mentored over 100+ service providers over the past five years, there are a few common things that come up over and over.

People feel like their income is capped.

They’re tired of being stuck in doer mode.

Or giving strategy away for free.

Most of all, they want clients that value AND are willing to pay them.

That's where

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comes in.

Why Strategy?

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For years I worked as a freelancer with corporate clients, and while things were going well but...

I didn’t raise my rates for eight years. I always charged by the hour, and I kept bumping up against three big things:

Giving Away Strategy for Free

Busting my ass to create proposals and giving way strategy for free. I can’t even tell you how many times potential clients walked away with thousands of dollars of free work that they were able to put into action.

Being the Implementor

I had great relationships with my clients, but I was the doer. Every time they’d bring in an outside consultant to do the strategy part I’d die a little inside. I was watching them pay other people when they could have been paying me.

Clients Who Didn’t Value Strategy

There’s nothing wrong with tactical execution, but doing it without a strategy is a freakin’ nightmare. My quality of clients greatly improved as soon as I started taking a strategy-first approach to everything I do.

Selling the Strategy Changed Everything for Me and My Business

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I started selling the strategy as the first step in any work I do and I’m not even exaggerating a little bit when I say it changed everything.

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My quality of clients improved as I was only working with people who valued strategy.

Sell the Strategy Icon Save Time

I got paid for strategy and saved literal days of my life by not having to write proposals that would go nowhere.

Sell the Strategy Icon Save Relationships

I had stronger client relationships where I was seen as the expert and my input was trusted and most of all, respected.

Sell the Strategy Icon Save Results

Clients got better results as everything was rooted in the strategy, not random acts of marketing.

And yes, I made more money. I’m not going to guarantee that’s going to happen, because income claims aren’t my style. The truth is people will pay way more for strategy than execution, period.

In the Sell the Strategy™ intensive, I share my proven method to help you put strategy first in your offers. Get paid for your experience and strategic thinking so you can reach your goals.

Best of all, I'm a consultant, not a coach, so it's all about action when you work with me. Instead of taking a six-month group program to figure this out, we'll get this done in 60 days or less.

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Who Is This For?

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Established freelancers, creatives, consultants, and agency owners who want to lead with strategy.

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The Sell the Strategy™ approach works for selling services to corporate clients and to other entrepreneurs.

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Your strategy offering can be packaged in countless ways including from audits to playbooks to intensives. The possibilities are endless when you nail down what your clients value along with the strategic thinking they need to be successful.

THE

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approach

Sell the Strategy™ is a proven approach I’ve been using for years with my one-to-one clients. Now, I’ve packaged it in a streamlined format to help more service business owners step into strategy.

1. Product

2. Position

We’ll map out your specific strategy offering based on your skills, talents, processes and target market.

Next, we’ll work together to carve out a unique value proposition for this product so you can sell it with ease.

3. Price

4. Promotion

Using my proven strategy we’ll determine the pricing for your offer including your intro price and pricing capacity.

Finally, we’ll design a simple and sustainable marketing plan for your new strategy offer.

THE

Sell the Strategy Black White 3

approach

Sell the Strategy™ is a proven approach I’ve been using for years with my one-to-one clients. Now, I’ve packaged it in a streamlined format to help more service business owners step into strategy.

1. Product

We’ll map out your specific strategy offering based on your skills, talents, processes and target market.

2. Position

Next, we’ll work together to carve out a unique value proposition for this product so you can sell it with ease.

3. Price

Using my proven strategy we’ll determine the pricing for your offer including your intro price and pricing capacity.

4. Promotion

Finally, we’ll design a simple and sustainable marketing plan for your new strategy offer.

How the Strategy Intensive Works

This is a two-hour intensive (with implementation support) where we work together on the four foundational elements of your strategy: product, position, price, and promotion.

This is delivered as an intensive because you don’t need another course or a six-month group program. We'll have this done and ready to go in a matter of days, not months so you're ready to sell the strategy.

Here’s how it goes down:

How it Works - Before

Before:

The STS Prep Plan

We schedule your session, and then you get the STS Prep Plan to fill out. This will help me get up to speed before our intensive so we can jump in right away.

During:

We Get Down to Business

We’ll do a two-hour session on Zoom to map out the four elements of your Sell the Strategy™ plan.

How it Works - During
Action Plan

After:

Your Sell the Strategy™ Action Plan

Right after our call, I go away and prepare your STS Action Plan which is a document detailing your product, position, price and promotion. It'll give you what you need to put this into immediate action.

FoLLOW-UP:

Implementation Support

After your STS session, you'll get support for the next 45 days as you execute on your plan. This includes two 30-minute follow-up calls and Voxer support in between calls. Plus, I'll review any copy or supporting materials to ensure you're positioning your offer in the most impactful way.

Implementation Support 2
Sell the Strategy Page Maggie

Meet Maggie

Services businesses are my business. I work exclusively with freelancers, creatives and agency owners to help them build simple, sustainable businesses. When you work with me, you get my brain on your business, which includes over 20 years working in service businesses, 15 of which have been spent running my own businesses. (Plus, my professional prowess is in marketing, copywriting and PR.)

Let's Get Strategic

Are you ready to Sell the Strategy™?

I can’t wait to work with you.

Sell the Strategy™ Intensives are now booking at the intro
price of $2500.  

 Once you book your session, watch for an email with a link to schedule your call and to get started with The Prep Plan.

Currently booking for October/November 2022.

Got Questions?

 If you have questions, I'd be happy to chat with you. Feel free to Voxer me at @magspca, DM me on IG @smallbusinessboss or you can book a call below.

“I was pivoting in my business and needed help mapping my new offer. I knew I could trust Maggie to break down my pricing and how to pay my team. She was warm and funny, while calling my attention to places I was undercharging.

Within 48 hours of my session, I signed two of my current clients up for my new offer, and a third two weeks later. I made back my investment in the Half Day Intensive within three weeks, and best of all, she helped me craft my message to communicate this to my clients.

You should know that Maggie pulls no punches. She's always learning and looks at things from the lens of inclusivity. She's also not afraid of calling out oppressive marketing and pricing tactics for what they are. We need more people willing to say no more on this toxic bullshit.”

– Meighan O’Toole

CEO, My Love For You

“I booked Maggie for a Half Day Intensive as I wanted to level up my content for the new year. We have been able to create weekly content consistently without spending hours researching and staring at a blank google doc trying to figure out what to write. Maggie created a content outline for a full quarter with topics and bullet points to start each piece.

Working with Maggie is very practical and no fluff. She dove right into highlighting meaningful content and it’s clear she gets it. It was easy to work through my ideas as Maggie gets small businesses and the benefits proper content development brings to a growing business.”

– Sonaya Williams

New Revenue Strategist & Founder, The CEO Partner

“I signed up for an intensive to work with Maggie at a critical juncture in my business - as I launch a new revenue stream, bring on more staff, and expand my outreach to a new audience. Before the intensive, I had several big questions, and once we were done, I had answers to all of them along with questions I didn’t even know I had. Maggie helped me get unstuck, refine core pieces of my messaging, and she took the work we did together and gave me a beautiful, actionable plan within hours that I could execute on.

I've been in business for 15 years and worked with a variety of mentors and consultants. Working with Maggie is unique because you get a strategist, mentor, and wordsmith all in one. Any entrepreneur who’s looking to level up in their business and wants personalized strategy and tactics from an experienced agency owner should work with Maggie.”

– Alexia Vernon

Founder and President, Step into Your Moxie

“I signed up for an intensive to stop spinning my wheels redoing and reworking the same messaging and packaging so that I could close more consulting packages. My session was realistic, actionable, and fast. I needed quick insights and expertise laser-focused on just a couple of areas so it was perfect.

I’m now able to much more clearly articulate our offering in oral and written form and our proposals are vastly improved. Maggie quickly understands the situation and provides actual, tangible feedback that can realistically be implemented right away. Any busy CEO that needs an expert, outside perspective to wrap up lingering business issues should book an intensive.”

– Meredith Messenger

Founder & CEO, InsureGood, LLC