Tell me if this sunds familiar...

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You started a business to do things your way, but…

You look at the way things are done in online business and the typical marketing and sales strategies make your skin crawl.
Some days you wonder if you have to sell out and succumb to using bro (or babe) marketing in order to reach your goals.
Most of all, you’re totally sick of the status quo of online business and you want no part of it.

Yu dn't have t settle fr this bullshit anymre.

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Here’s what the celebrity entrepreneur coaches and course creators shilling their get rich quick solutions and don’t want you to know...

Running a business comes down to three foundational things: marketing, sales and service.

That’s it. These are the three areas that let you build a simple and sustainable business.

Yet, that’s not what we’re being taught. The majority of what's out there in the online business realm is rooted in FEAR.
In Marketing

It's the fear of not being good enough, so we're taught to exaggerate and embellish our expertise and tell stories in a way that's dramatic and downright reckless.

In Sales

It's the fear of not making enough, so we’re encouraged to use soulless, high pressure sales tactics to shame and strong arm people into saying yes.

In Service

It's the fear of being found out or screwing up, so we’re conditioned to blame our paying clients and shift the responsibility for their results wholly to them.

There's no denying this fear-based approach works. But in my book (and probably yours) it comes at too high a cost.

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It holds you back from doing the marketing, sales, and service you could be doing.

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It traps you into using tactics that don’t actually move your business ahead and waste your precious time.

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And it keeps you from showing up in a way that wows your potential and paid customers.

Plus, it feels like C-R-A-P. No one wants to run a business like this.

There S nther wy.


TrustDNA-The Lab Reverse

The status quo of online business using fear, shame and manipulation to make bank is pure poison.

The antidte is trust.

It’s time to set the online business rulebook on fire.

TrustDNA, The Lab is a group program designed to give you the tools you need to deprogram yourself from the status quo of online business.

It shows you how to build a better business –– one that's simple, sustainable and 100% you.

Using my TrustDNA Method, you'll have a way to ensure that trust is the driving force in everything you do. It sounds simple, but in a world full of the same old, same old bullshit, TrustDNA offers you the trail markers for you to be the trailblazer you're meant to be.

Best of all, this isn't the same old cookie cutter bullshit you're being sold day in and day out.

The Lab is different because it's about creating a space for you to challenge convention and think critically about what's best for your business, then put it into action.

Because here's the thing. You didn't start a business to let Celebrity Entrepreneurs and a bunch of #bossbabes on Instagram mess with your head, let alone waste your time and money.

Let's d things differently.

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This is where The Lab comes in.

It's a space for you to explore and experiment. To try things, take that information and tweak it, and try again. Because if there's one thing I've learned on my journey it’s that you need to be willing to experiment until nail down what works for you.

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Hey, I'm Maggie. 

You may know me for my ongoing work calling out the neverending BS of online business. 

Over the last year, it's become apparent that the status quo of online business is broken AF.  But since I've shown up in this world in 2013, I've been asking questions and challenging it.

For the past 20 years, I've worked in a consulting role so I get paid to ask the right questions and to have the answers. This means people need to trust me implicitly. Trust is at the very heart of everything, I’ve done in my career working with everyone from the world's big brands to brand new business owners.

So when I rolled up into this world as an already successful business owner (2021 is year 16!) I quickly saw through all of it.

For the past five years, I’ve been mentoring business owners in masterminds and 1:1s, so I have a deep level of insight and intelligence into what’s working and what’s not.

Plus, my professional background is in communications including PR, storytelling, and copywriting, which gives me a unique viewpoint on the current state of online business.

Through Small Business Boss, I'm actively committed to advocating for more humane practices in online business and am doing my own work to ensure my business is anti-racist while embracing intersectional feminism and inclusion. I'm a work in progress, and always learning, which means I'm also committed to doing better and owning it when I mess up.

You can read more on my values and thoughts on ethical business here.

Why I Trust Maggie

This is a brand new offering, so I don't have testimonials that are specific to this offer. But given that we're talking about trust, I asked some of my clients why they trust me to support them with their businesses.

Testimonial Michelle

“I don't trust many people to give me advice on business building. Maggie is one of those highly trusted people based on her deep business and life experience. I've worked with Maggie for over three  years and in that time my business has expanded and grown in ways I could never have imagined or done on my own. There’s no BS with Maggie's advice. Everything we've worked on together has solid ROI because we're focused on the most important pieces of business building, attracting clients with offers that sell.”

- Michelle Evans, Principal Consultant, Accelaris

“Maggie's approach is down to business, and all about achieving goals in a way that works for you, with smart strategies that don't waste time. As someone without the time (or inclination) to mess around, I find her combination of coaching and consulting refreshing. Yes, there are decisions I need to make on my own, but sometimes I just need someone who's been there, has the experience and can tell me how they got it done to guide me. Maggie has that authority and asks the questions that help me figure out what it is I really need - a combination of tough love and a motivational speaker.” 

-Kristen Elworthy, Owner, Seven Hills Communications

Testimonial Kristen
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PLEASE NOTE: This Isn’t the Maggie Show

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My role is to bring an amazing group of people together and act as your guide and facilitator. One of my superpowers is bringing together amazing groups of people who can support each other through the ups and downs of building a business.

In The Lab, you'll build new relationships, learn from one another, and help each other along the way.


Meet Sara, Community Director at Small Business Boss

My right hand at Small Business Boss, Sara, will be working alongside me to support you in The Lab.

In addition to her role at Small Business Boss, she's the Client Services Director at my content marketing agency, Scoop Studios, so she knows what your customers wish you knew and the ins and outs of the operations side of your business.

Before Scoop, Sara spent 15+ years in marketing, training, and operations roles in the corporate world with well-known financial services and telecommunications brands.

This is a fit for you if you run a business working with other entrepreneurs or B2B clients




Course Creator


Professional Services

Most Importantly: 

You're over the bullshit of online business, and you're looking for a fresh way to running your business. 

As a group, we'll take what's working in your business, and then layer in a trust-driven approach to take things up a notch.

What Exactly is

TrustDNA Wordmark w Background

Excellent question.

TrustDNA is a method for building a trust-driven approach to your business, and the five trust cores will help guide you to figuring out the right approach for you.

While this is a method, it isn’t a cookie cutter solution. It’s a starting point for focusing on trust in your business, and The Lab is where we put it all into action.

trust DNA framework

What's Included in

The Lab

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Every other month we'll gather to explore a timely topic in an interactive workshop. Currently planned topics include:

  • Authentic Authority: How to Stand Out Without Being Cheesy or Sleazy

Additional topics will be added based on the stated needs of the group. With each workshop, you'll get a workbook and other resources to help you put each training into action in your business. Plus, we'll be right with you as you implement!

Monthly Hot Seats

Group coaching time! You bring your question, and in a rapid fire format, as a group we'll weigh in on your challenge to help you get unstuck. Plus, you'll learn from your peers by helping them work through their questions.

Weekly Coffee & Connect

Every Monday at 2 pm ET check-in on what's up for the week, set priorities and more. Sara will gather with you on Zoom to connect and catch up. (She's the reason I'm so focused in my work!)

Slack Community

Our community hub will be hosted on Slack so we can connect between calls. Got a question? An idea? A win? The Lab crew will be over in Slack ready to connect with you. Both Sara and I will be active on Slack Monday to Friday each week.

My Brain on Your Biz: Voxer Support

You'll get real-time, specific feedback on your burning business questions through ongoing Voxer support.

Note: All live sessions will be hosted on Zoom, and close captioning will be available using Zoom's live captioning feature. All sessions will be recorded, and after each training, both the recording and transcript will be available on our course platform, Teachable.

Guest Experts

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Have you ever heard the saying "if you're an expert on everything, you're an expert on nothing"? One of my commitments to myself is to stay in my own damn lane and not be an expert on everything.

That's why throughout the year, we'll have a series of guest experts teaching on a wide variety of topics that will help you build a better business. These sessions will be held every other month.

Each of our guest experts has been handpicked based on their subject matter expertise and proven track record. In short, I trust them implicitly, and can’t wait to share them with you.

Here are our guest teachers for Spring/Summer 2021:

Danait Berhe,


Teacher Danait

Tanya Geisler,

Imposter Complex

Teacher Tanya

Nailah King,

Inclusive Copywriting

Teacher Nailah

Join the wait list for

TrustDNA-The Lab Reverse

The Lab is $300 per month
for 12 months.

Jump on the waitlist and you'll be the first to know when we open
enrollment in Fall 2021.

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This is the point on a sales page where a celebrity entrepreneur would tell you all about the stack of bonuses you get with the program and how it’s worth $87k.

When you join TrustDNA, the Lab, I’m giving you access to three of my courses as they’ll support you during our time together. These aren’t fluff courses haphazardly thrown in to get you to buy, but things you actually will use.

Bonus Value: I don’t know and let’s not waste time playing the bonus game.

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Course Client Alchemy

Client Alchemy

Client Alchemy gives you proven and practical lessons for finding clients at any stage in your business. Best of all, it’s built around being of service and nurturing relationships — not soulless spray and pray strategies.

Course Stellar Sales-1

Stellar Sales

To sell your services you need to get your packages, proposals and pricing handled. This actionable set of workshops: Purposeful Packages, Pitch Perfect Proposals and Profitable Pricing, as well as Consults and Closing to Book More Clients, will give you everything you need to sell without stress or sleaze.

Course Supercharged Success-1

Supercharged Success

This is a planning system designed specifically for service-based business owners, because when you work with clients, how you manage your time is different. It’ll help you plan on a quarterly, monthly, weekly and daily basis so you’re focused on what matters most to you in your work, and in your life.

Each course includes video lessons with transcripts and an accompanying workbook.

Join the wait list for

TrustDNA-The Lab Reverse

The Lab is $300 per month
for 12 months.

Jump on the waitlist and you'll be the first to know when we open
enrollment in Fall 2021.


Excellent, we're 100% here for them. In fact, PLEASE ask questions as it means you’re doing your homework before you buy.

TrustDNA-The Lab Reverse

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